Baby Einstein
![Baby Einstein Brand Superbrand Development](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813470680-ZHBZKG0Z8JJRX5IIOW4Q/BE_Take_Along_Tunes.jpg)
Baby Einstein Brand Superbrand Development
Worked on creating a brand design language for Baby Einstein that is scalable across product, packaging, experiential, and digital media revamping the brand in the market.
![BE_Purpose.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813685110-492RTGNQCKXIMGCQ39EY/BE_Purpose.jpg)
![BE_BrandmarkFromTo.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813730664-697SZ2PREP4EJRAQYVSR/BE_BrandmarkFromTo.jpg)
![BE_Brandmark_Tweaks.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813743120-43OI7L5RQATE1WU0PZUB/BE_Brandmark_Tweaks.jpg)
![BE_Packaging.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813467978-99WTUFXBNTGIEEJVYB76/BE_Packaging.jpg)
![BE_BoxBacks.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813784740-ZMDCEUDHWSMZ8K4VZKS0/BE_BoxBacks.jpg)
![BE_BoxTop.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813811656-OAB71C4ZAC19TNZFNU9Y/BE_BoxTop.jpg)
![BE_BigBox.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813465875-MRD2P68KHRM2NKJCAMBI/BE_BigBox.jpg)
![BE_Retail_BigBox.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813469515-CFNWO81D0JA8UJZZKDJ0/BE_Retail_BigBox.jpg)
![BE_AMZ_XPBox.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813844965-ZC4GF71EP50G1EFAN4KD/BE_AMZ_XPBox.jpg)
![BE_Mobile.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813856989-NE4FH0CJQL1YRNKUNR3Z/BE_Mobile.jpg)
![BE_AMZ_Page.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813465048-QFF44TJTRA64U73BDH30/BE_AMZ_Page.jpg)
![BE_AMZ.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813867957-PWBJFNUCU7VXSBY9B5G6/BE_AMZ.jpg)
![BE_Web404.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813879406-MTZZM2A75XSK13S8PRW2/BE_Web404.jpg)
![BE_BDL.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813901820-APJJT81X92DPNE47VED3/BE_BDL.jpg)
![BE_Retail_EndAislesXP.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813469715-DUPXKV9EPBW6SR32ISG3/BE_Retail_EndAislesXP.jpg)
![BE_EndAisle.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813467074-M5OVR9710F7PIMBC7GUE/BE_EndAisle.jpg)
![BE_OOO_Bag.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813923199-3XV7KT1DT6ELYVWM9BXC/BE_OOO_Bag.jpg)
![BE_brochures.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813936231-SO3Y3UJ1YP3CFAMI1LYZ/BE_brochures.jpg)
![BE_Retail.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813946573-PDOY8HUT551ZIFKRYUZK/BE_Retail.jpg)
![BE_VideoHulu.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813955777-065VLQSK4GZPV5RV2LSR/BE_VideoHulu.jpg)
![BE_Retail_XP.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813967117-18QMEWW5XON066H4DY08/BE_Retail_XP.jpg)
![BE_StoreFront.jpg](https://images.squarespace-cdn.com/content/v1/5c892454aadd34261843fd5c/1553813979123-7HFYVHOLXK02MRVL79JP/BE_StoreFront.jpg)