I've been deeply involved in creative strategy, brand development, and marketing leadership throughout my career, enabling me to drive business success and transformative growth.

At U.S. Bank, as V.P. New Product Development, I was pivotal in providing strategic direction and creative execution for the bank's new product development and emerging product initiatives. Partnering with Product Managers, I brought innovative, news-worthy products to market with unparalleled speed and precision. Leveraging consumer insights and global industry trends, I helped develop an optimal product shelf of credit cards for U.S. Bank.

During my tenure as Global SVP Growth Team Brand Design at Kids2, I achieved remarkable results, including growing awareness for Baby Einstein from 71% to an impressive 87% in the US within two years. I also managed a substantial design project budget, completing over 450 design-led projects and releasing 347 packaging designs.

As Senior Director of Global Brand and Product Marketing at Visa Inc., I implemented a brand identity communication platform that contributed to substantial brand value growth from $5.9B in 2014 to $7.8B in 2017. I built a timeless global visual language for the Visa brand, ensuring consistency across touchpoints and campaigns.

At The Coca-Cola Company, as Group Director of Global Design, I created globally scalable brand identity and marketing campaigns, significantly increasing brand value from $67B in 2005 to $81.5B in 2014. I redesigned the Coca-Cola Trademark brands with a cohesive visual language, enabling scalability across physical and digital activations in 206 countries. Additionally, I led the development of visual identity systems for high-profile events like the Olympic Games and the FIFA World Cup campaigns.

These results-driven achievements exemplify my ability to deliver impactful solutions and elevate brands to new heights. I invite you to explore my portfolio and discover how I can drive transformative growth for your brand.

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